Visit Rainier Group Launches New Tourism Campaign With $10,000 Grant

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Officials at Mount Rainier are implementing a new tourism strategy with the help of a $10,000 grant from the Port of Seattle. 

Visit Rainier, a nonprofit group and the official tourism bureau for the mountain, recently announced that they will be recording a series of videos called “People of Rainier” and then marketing them in the San Francisco Bay Area in an attempt to generate tourist enthusiasm for the regal peak of the Pacific Northwest region.

“‘People of Rainier’ is a collection of personal stories and videos highlighting some of the unique people whose life choices have been heavily influenced by their relationship to the mountain,” said Mary Kay Nelson, executive director of Visit Rainier, in a press release.  “While most of us in the Northwest feel a strong connection with the mountain, the personalities featured in our videos draw daily inspiration from Mount Rainier, and apply it directly to their chosen lifestyle.” 

The tourism campaign, which uses storytelling in order to shine light on the people and places that are directly affected by Mount Rainier, was developed in advance of the centennial anniversary of the National Park Service.



“According to our research, many of our website visitors outside the greater Puget Sound area are from the San Francisco Bay region,” said Nelson in the release.  “Visit Rainier partnered with Travel Tacoma and Pierce County to engage top travel writers in the San Francisco Bay area in April.  The Port of Seattle tourism promotion grant will allow us to further support that mission by placing targeted ads in the vicinity as well.” 

A total of 20 “People of Rainier” stories and videos will be released throughout the remainder of the year. The first video features Kim Kircher, a member of the Crystal Mountain ski patrol, and has already debuted. 

Additional information can be found on the Visit Rainier website at http://visitrainier.com/.