The Chronicle

Exclusive: Sony Mobile's First TV Spot For The Xperia, Directed By Wes Anderson

Posted: Thursday, March 22, 2012 3:19 am

TechCrunch

Sony has been promising a big push to promote its new line of Xperia smartphones -- the first to come out since the company took full control over the Sony Ericsson JV -- and today we get to see the first fruit of that effort, a stop-motion animated TV commercial directed by the great Wes Anderson.

Subscription Required

An online service is needed to view this article in its entirety. You need an online service to view this article in its entirety.

Have an online subscription?

Login Now

Need an online subscription?

Subscribe

Login

More about

More about

More about

  • Discuss

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

default avatar
Welcome to the site! Login or Signup below.
|
Not you?||
Logout|My Dashboard